Don’t make assumptions without digging deep into your data, because it can lead you astray.
Repeat after us: no donor is the same. And digging in beyond surface-level data can illuminate why two gents who own castles in England are two very different humans with different interests and giving motivations.
👊Punchline: Assumptions can sink relationships without the proper context. Digging into your data to understand the heart of a donor is game-changing for long-term connection.
