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Why must our events be labeled "special?" 🪩

Fundraising jargon episode: why is it a "special" event?

"Low Hanging Fruit?" 🤨 Let's face it, our sector's words are weird. And littered with bizarre acronyms. And after awhile, we kinda get used to them until a newbie enters the picture and says, "ummm, please define." Those who are generous are the best of us, and some of our jargon gets in the way of us remembering that

👊Punchline: Do we think about the way we talk about donors?