Beyond Pink and Blue: The Barbie Episode
The power and influence of women in generosity is on the rise, and so is their desire to be recognized differently. There are so many problems with formal salutations in fundraising, so why are we still using them?
👊 Punchline: Move away from default gendered salutations and provide options for how donors wish to be addressed. Listen to donors and respect their preferences.
Resources:
DRG Greetings and Salutations Guide
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Our Amazing Sponsors
Season 2 of Fundraising is Funny is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit that empowers kids and teens through the game of golf.
After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. Executive Director Josh Smith described their experience, “We love Bloomerang. It saves time. It’s helped us raise more funds.” Click here to listen to the full interview with First Tee of Greater Akron.
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This episode is brought to you by MSP Cultivate. New challenges arrive on your desk every day. New trends in communications are popping up faster than you can follow them, and technology affects everything you do. Our friends at MSP Cultivate help you find the right strategy and execution to help you accomplish your most fundamental goal: engaging and connecting with your donors. Learn more at www.mspcultivate.com.
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